**Disclaimer:  If you are looking for a bleeding heart non-profit that likes to talk more than act, or to fulfill some lost dream of working in Africa please DO NOT apply.

CTC is a rapidly-growing international team of individuals that view themselves as a for-impact company rather than your traditional non-profit organization.  We work innovatively and creatively alongside Kenyan communities to create change that empowers others to lift themselves out of poverty. CTC International prides itself on its “mile deep and inch wide” mentality when approaching development. We started 10 years ago by constructing a school, and are now the largest employer in a city of 60,000+ people.

We are seeking a dynamic individual to join our U.S. team and oversee all of CTC’s Marketing and Communications, including the L.I.F.E. Line Fashion Line.   We are looking for someone who blends with the CTC culture (see it here!), oozes creativity, is a storyteller who lives in the big picture and knows how to have fun.  The Marketing Genius/Chief Storyteller will work full-time in our Austin, Texas office (but on extremely talented cases are open to being persuaded otherwise.

You’ll Want to Know about Us:

Therefore, our approach to life and to development is holistic focusing on five main areas:  education, environment, economy, health and community.

Things You’ll Want to Know about the Brand:

Marketing Genius

• Learn the evolution of the CTC and L.I.F.E. Line brands
• Create strategy to magnify and evolve those brands that strengthens the overall message of transparency, empowerment and interconnectedness
• Work closely with brand team to maintain consistency and brand integrity across all events, campaigns and collateral
• Lead our “brand-storming” sessions & help us better identify how to connect our brand to our desired audiences
• Establish success metrics and performance indicators, and track results to calculate ROI on all marketing programs
• Develop marketing campaigns and budgets for targeted acquisition and retention that support CTC’s growth objectives
• Manage and monitor content development for public relations, customer communication, social media, and advertising channels to effectively represent the company’s products, services to customers and prospects
• Provide CTC sales team and partners with collateral such as presentations, case studies, press releases, trade show materials, white papers and other promotional literature to help them succeed
• Develop an ongoing customer/community connection program to ensure that we are meeting the needs of current customers, keep them informed of our advancements and connected to our story
• Build and grow the public relations arm within the organization

Chief Storyteller

• Learn the evolution of the CTC and LIFE Line stories
• Help our team identify how to elevate those stories in a way that amplify our unique voice to our target audiences
• Identify patterns in markets and create a strategy that CTC will implement by leveraging our story via social media, product launches, etc…
• Create an overarching strategy with CTC’s Creative Team and Donor Relations Team to connect our stories more intimately to our communities and customers
• Assist our team in extracting our story’s critical sound bites and drive those into the fabric of our brand

Qualifications:

• Bachelor’s degree required
• A proven track record (3+ years) building Marketing Communications content that is addictive
• Knowledge and experience leveraging a wide range of marketing disciplines including cross media communications, email, web, PPC, SEO, social media, and events
• Excellent communication skills - both written and oral - including writing marketing campaigns
• Experience developing and managing budgets
• Familiarity with marketing automation vendors and Salesforce.com. Strong understanding of current marketing strategies, technologies and processes
• Hands-on, action-oriented leader who is able to influence across organization lines and strategically execute with enthusiasm
• Passion for results: The ability to find creative solutions and generate results (performance oriented) in a dynamic, high growth environment
• Strong sense of urgency and the ability to infuse that in others
• Self-starter that can hit the ground running and leverage their experience to elevate existing in-house demand marketing capabilities

Requirements:

• Commitment to maintaining positive company culture
• Passion for empowering others to reach their full potential
• Bachelor’s degree or higher
• At least 5 years of professional experience
• Is able to identify own strengths, the strengths of your team and capitalizes on both effectively
• Takes complicated ideas and makes them simple

Articles/ Videos:

• Tedx Talk: What, How, Why… http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
• Smashable Test: http://www.fastcompany.com/1745884/how-build-unforgettable-smashable-brand-identity-hint-its-not-logo
• Intimacy - new gold: http://www.adweek.com/news/advertising-branding/voice-intimacy-opportunity-144565
• Refinery 29: http://www.refinery29.com/ethical-fashion

How to Apply:

Email your cover letter, resume, salary requirements and best professional reference to [email protected] by June 20th. Desired start date is July 8^th.