Sharing the L.I.F.E. Line Story

This August we are setting off to Kenya to help tell the visual story of CTC’s L.I.F.E. Line Fashion and all of their amazing employees and partners through video and photography. This is a big task that we are eager to take on and feel incredibly lucky for this opportunity. It is always nice to be able and do work for a company that is making a legitimate impact on the planet we live in.

We hope that by documenting the L.I.F.E. Line stories that we will be able to really show, rather than tell, people what an impact the organization is making. By using video we can introduce the L.I.F.E. Line stories to all of the devices and screens people have become so dependent on. Online media has never been more powerful than it is now and it has never been easier to get a story into the palm of someone’s hand.

It is nearly impossible to have a voice in the world without producing media to engage an audience. With that in mind it is our goal to give CTC media marketing assets that rival large fore profit companies. With the help of CTC partners we have managed to raise enough money to cover most of this first production. Additionally, we have discounted our services heavily in order to “give back” through our work. However, we do not want this work to stop and it is our goal to be constantly telling these stories in order to keep up CTC’s relevance in media while keeping the audience attached through intimate films.

It is our goal, at this time, to raise an additional $20,000 to aid in the online distribution and marketing of the CTC and L.I.F.E. Line stories while helping get the next wave of videos planned for L.I.F.E. Line Fashion’s Spring line. This extra boost will enable us to give this entire project added attention that will help it get out into the world better. The more media we get out to the world, the more we will sell of these amazing L.I.F.E. Line products that benefit so many strong Kenyan women and children.

We appreciate any help you can offer to the CTC Family!

Let’s tell a story together,

Ryan & Jacque Scheer

To donate towards our efforts please select "Scheers Share The Story" under the "Donating For" drop-down on CTC's Donation Page below. Thank you!